ABOUT US
YOUR BODY. YOUR RULES.
OUTFAIR is a Miami-based, LGBTQ+ owned online store for men's swimwear, underwear, and apparel. We exist for one reason: so you can look incredible and feel even better — no matter your size, shape, or style.
We are part of GAYHILLS Inc., and we started with a clear mission: fight discrimination by building economic power inside the LGBTQ+ community. Every order you place supports LGBTQ+ designers, LGBTQ+ brands, and an LGBTQ+ owned business. That is not a slogan. That is how we operate, every single day.
Born in Miami. Built for the World.
OUTFAIR was created in Florida in partnership with the U.S. National LGBT Chamber of Commerce (NGLCC), NGLCC Global, and a network of LGBT chambers of commerce around the world. The idea was simple: talented LGBTQ+ designers were making amazing products, but they had no real stage. We built the stage.
Today, OUTFAIR is one of the largest online destinations for products from LGBTQ+ creators — from our own Miami-designed house brands to a hand-picked selection of partner labels we genuinely love.
What We Sell
Swimwear. Trunks, bikinis, briefs, square cuts — made for pool parties, beach days, cruises, and Pride.
Underwear. Briefs, trunks, jockstraps, thongs — premium fabrics, real comfort, cuts that actually flatter real bodies.
Tanks, tees, and more. Tops for the gym, the street, or the dance floor. Plus accessories to finish the look.
Every product on this site is chosen on purpose. If it is here, we believe in it.
Our House Brands vs. Partner Brands
Our house brands — KBAYO, LAVISH NY, ETHAN UNDERWEAR, BAD BOY, BATTYSTA, and JCASTELL — are designed by us in Miami and ship from our own Miami warehouse. That means faster delivery and free U.S. shipping on every house-brand order.
Our partner brands — labels like CandyMan, JOR, Male Power, MOB, Good Boy Underwear, Physique Bodyware, and more — are independent brands we curate because their quality and energy match ours. They ship from their own facilities, and their shipping is calculated at checkout.
Why Body Positivity Is Not Optional Here
Most men's fashion pretends only one body type exists. We think that is boring — and wrong.
OUTFAIR designs and curates for real bodies: bears, twinks, daddies, gym bros, and everybody in between. Our size range runs from Small to 3XL on most styles, our models look like our customers, and our reviews prove it: guys of every shape wear OUTFAIR and love how they look.
Body positive. Always. That is on our homepage because it is in our DNA.
Frequently Asked Questions
Is OUTFAIR really LGBTQ+ owned?
Yes. OUTFAIR is part of GAYHILLS Inc., an LGBTQ+ owned company based in Miami, Florida. We were founded in partnership with the National LGBT Chamber of Commerce (NGLCC) to create economic opportunity for LGBTQ+ designers and entrepreneurs.
Where are you located?
We are based in Miami, Florida. Our house-brand products ship from our own Miami warehouse. Partner-brand products ship from each brand's own facility.
What makes OUTFAIR different from other underwear stores?
Three things: we are LGBTQ+ owned (not just LGBTQ+ friendly), we design our own house brands in Miami, and every brand we carry — house or partner — is chosen to serve our community. Plus free U.S. shipping on all house brands, always.
Do you only sell to gay men?
No. Our core community is LGBTQ+, and our designs celebrate that energy — but anybody who wants bold, well-made swimwear and underwear is welcome here. If you like it, wear it.
How does my purchase support the LGBTQ+ community?
Every order supports an LGBTQ+ owned business and the LGBTQ+ designers and brands we carry. We also work with LGBT chambers of commerce worldwide to keep building economic power for our community.
Do you have a physical store?
Not yet — OUTFAIR is online only, shipping across the U.S. and beyond. Follow us for pop-up announcements in Miami and at Pride events.